Tuesday, January 31, 2012


The authors who launch...

Sue Pike blogged a couple of weeks ago about Peggy Blair's upcoming book launch for her first novel, The Beggar's Opera. It will be held on Thurs., Feb. 16th in Ottawa and promises to be anything but ordinary. Her book is set in Havana and she's bringing the sounds and tastes of Cuba to this event. She's also not doing a reading! What next?

All kidding aside, it sounds like a great affair and I'm looking forward to buzzing it on my way to choir. But Peggy's plans got me to thinking about other launches, my own among them. It will be in April, a joint launch with Vicki Delany and her latest Klondike Gold Rush mystery.

I thought this was going to be relatively easy. I've planned many launches for and with authors over the years. But perhaps it's time to re-visit the old model and try for some creative flair. Thanks a lot, Peggy!

Vicki -- we'll talk!

The other launches I started wondering about are for authors with e-books. If that's your only format...what about the launch? Or will you even have one? Here again, it could be very creative -- no signing of a book cover but something else? Or is it strickly on-line, a blog party perhaps?

I haven't heard of an e-book launch but I'm sure they happen. Maybe you've even taken part in one. In this new age of publishing, what happens to the traditional book launch? Any suggestions?

Linda Wiken/Erika Chase
A Killer Read coming April, 2012
from Berkley Prime Crime


  1. I hope you two figure it out soon...I've got a lot on my plate in the next few months. So good to have someone else (& Vicki) to sort it out. Keep those ideas rolling in!

  2. You can sign an e-book! Using Margaret Atwood's long distance signing pen. That and another U.S. company's product were showcased at last year's Thrillerfest.

    Cheers...D.J. McIntosh

  3. I think you could have all kinds of fun with an e-book: a counter with minutes/seconds ticking off until it is actually; a multi-blog tour coinciding with the date, and a physical launch with a computer set up for people to buy books just as they do at any launch! I also think that a great promotion is selling the ebook version with the hardpaper copy - two for one!

  4. "actually *live*" that should say!

  5. it's a changing world out there but launches may be more fun in the future. I have one in November and am looking for inspiration as well as another author to share a launch in Ottawa and one in Toronto - any takers?

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  7. Love the e-book ideas, Peggy! Let's keep sharing the launch suggestions on Facebook.